Our Story
Coastal Edge Collective is a marketing and digital strategy agency focused on turning scattered marketing into scalable growth systems.
We work with businesses that are posting consistently but not seeing results often due to a lack of clear strategy, messaging, and structure. Instead of relying on trends or guesswork, we build data-driven systems that connect your brand, content, and digital presence to drive real growth.
Founded by a business owner with a background in marketing and business development, Coastal Edge Collective was created to simplify marketing and make it more effective, efficient, and scalable.
Our approach is built on three flexible service models:
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DIY (Do It Yourself): Training, tools, and systems to build your own marketing foundation
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DWY (Done With You): Strategy and guidance to execute with clarity and confidence
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DFY (Done For You): Full-service marketing execution designed to scale your business
Our goal is simple: help businesses move from inconsistent marketing to a clear, repeatable system that drives visibility, leads, and long-term growth.
Our Vision
To redefine how businesses approach marketing—by replacing chaos with systems that scale.
We envision a space where business owners are no longer overwhelmed by what to post, where to show up, or how to grow.
Instead, they operate with:
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Clear positioning
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Strong, consistent messaging
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A repeatable system that drives visibility and conversions
Our goal is to move businesses away from reactive marketing and into proactive, strategic growth—where every action has purpose and every channel works together.
At Coastal Edge Collective, we’re not just helping brands “keep up.”
We’re helping them build marketing infrastructures that grow with them.
Team Members
Nicole Sullivan
CEO, Founder
Saundra Loureiro
COO
Katie Wilkins
Social Media Manager
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Jon Myer
Podcasting + Video Content
Bob O'Connor
AI + Technology Expert
Jacky M.
Branding + Social Media Marketing
What Our Clients
Say About Us
"Nicole is both thoughtful and pleasant in all of her dealings with us. She has been available to field questions and chat about our thoughts on how to build our brand when needed. I think that any small business that needs to establish or enhance their brand recognition online using social media would be wise to give Nicole a call and see what she can do for them. We didn’t think we needed it but she convinced us otherwise and we are glad she did. Well worth the effort. She’s terrific."
- David Drinkwater, Owner
Working with Nicole at Coastal Edge Collective has been a game-changer for our business and a breath of fresh air to work with. From day one, she demonstrated a deep understanding of our business, industry and a clear commitment to helping us grow. She took the time to learn our goals, our brand voice, and our audience before putting together marketing material that is delivering real results for us here at ZRC Worldwide.
Nicole’s creative approach to content, social media, and advertising has elevated our online presence. We have seen a significant increase in lead generation, engagement, and overall brand awareness within just a few months of launching our campaigns.
Nicole is personable, relatable and eager to help in any areas that you may need assistance when it comes to marketing material and social media presence. I highly recommend working with Nicole if you want to watch your marketing tactics take hold and grow!
Jason Bradshaw, ZRC Worldwide
I couldn’t be happier with Costal Edge Collective! Nicole and her team designed my website and continue to manage my social media which has been a game changer for my small business. Costal Edge is professional, creative, and incredibly easy to work with. I cannot believe it took me so long to find them!
My website looks amazing—clean, modern, and easy to navigate—and I’ve gotten so many compliments on it already. On top of that, my social media presence is consistent and engaging capturing the eyes of new customers and bringing in more business daily!
What I appreciate most is their communication and attention to detail. I always feel like a priority, and they go above and beyond to make sure everything is just right. If you’re looking for a team that delivers high-quality work and genuinely cares about your success, I highly recommend them!
Nora Keefe, Owner